Evidence advertising
Please sign in so that we can notify you about a reply
Look around. The advertising that surrounds us is 90% unfounded and unproven. Is it too surprised that people have learned to deftly dodge the rain of empty offers? Real advertising is not a competition in the promises of the Golden Mountains, but a hard and painstaking work on the search for strong arguments and irrefutable arguments.
All that you say in advertising is the theorem that needs to be proved. What evidence lives in the advertising world? What are they like? How much evidence does you need to get the buyer to part with the bloody money? This is what Alexei Ivanov tells about this in the book "Evidence Advertising".
If in the process of reading you learn how to convincingly justify at least one of the advantages of your product before the audience of skeptics, then already increase business profitability. And this will pay for the costs of acquiring this book about advertising many times.
The author of the book "Evidence Advertising" Alexei Ivanov is known for his works on advertising and was highly appreciated by Russian and Western colleagues
All that you say in advertising is the theorem that needs to be proved. What evidence lives in the advertising world? What are they like? How much evidence does you need to get the buyer to part with the bloody money? This is what Alexei Ivanov tells about this in the book "Evidence Advertising".
If in the process of reading you learn how to convincingly justify at least one of the advantages of your product before the audience of skeptics, then already increase business profitability. And this will pay for the costs of acquiring this book about advertising many times.
The author of the book "Evidence Advertising" Alexei Ivanov is known for his works on advertising and was highly appreciated by Russian and Western colleagues
Author:
Author:Ivanov Alexey Nikolaevich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Versh of Success
ISBN:
ISBN:978-5-22-36075-0
No reviews found