Evaluation techniques and factors for improving the quality of service in retail trade
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The training manual reveals the essence of the quality and culture of trade services, they show their role in ensuring the competitiveness of retail trade enterprises. Methodological approaches to assessing the quality of trade services and consumer preferences are set out. Particular attention is paid to the study of the impact on the quality of trade services of such important factors as the resource potential of the trading company, the atmosphere of the trading floor and the assortment policy of the enterprise.
For undergraduate students studying in the field of training Trade, as well as for managers and employees of retail enterprises
For undergraduate students studying in the field of training Trade, as well as for managers and employees of retail enterprises
Author:
Author:Zvereva Anna Olegovna, Ilyashenko Svetlana Borisovna, Deputova Elena Yuryevna
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Traditional publications for Bakalavrov
ISBN:
ISBN:978-5-394-03790-0
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