Essays on the History of Russian Advertising. Vol. 1-4
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The book of Alexander Ignatenko, dedicated to the history of the formation and development of external window advertising in our country, is a serious study on the definition of factors, under the influence of which the formation of a window design at different time stages took place.
Four factors had the greatest influence on the development of window advertising in Russia: the requirements of merchants, striving for the most efficient use of the showcase space, legislative restrictions, the influence of the foreign issuing market, the restrictions imposed on Russian public opinion, sometimes negatively perceiving it, have the greatest influence. Some advertising technologies
Four factors had the greatest influence on the development of window advertising in Russia: the requirements of merchants, striving for the most efficient use of the showcase space, legislative restrictions, the influence of the foreign issuing market, the restrictions imposed on Russian public opinion, sometimes negatively perceiving it, have the greatest influence. Some advertising technologies
Author:
Author:Ignatenko A.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00165-389-9
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