End of PR: Reputation Management as financial capital
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Which is more important: image or reputation
How the reputation works, or why bad news spread better than good
What is the formula for calculating reputation
A successful career, a successful business and a happy life - it all starts with a reputation. People with a bad reputation are not hired, they are not conducted with them, they are not respected and avoided in every possible way. Companies with a bad reputation lose customers and profitable contracts. Today, more and more corporations are thinking about reputation, realizing how Alfred Nobel said that “a good reputation is more important than a pure shirt. You can wash your shirt, reputation - never. ”
Kuat Dombai, a well-known PR manager, diplomat and leader of the media industry of Kazakhstan, considers reputation as a key asset that each employee of the company owns, which means that he is responsible for him. The book will help to understand how to calculate the financial equivalent of corporate reputation and thereby increase sales without unnecessary advertising costs.
“Reputation management as financial capital” is a real roadmap necessary for successful and effective management of PR communications. It will be useful for novice specialists, and for those who would like to use the advantages of PR tools in building a sustainable reputation of their company-key capital in attracting new customers and competitive advantages in the XXI century economy.
The personnel diplomat of the Ministry of Foreign Affairs of the Republic of Kazakhstan, has many years of experience in corporate communications in the oil and gas companies-KRO, in the telecom-oblast-GSM Kazakhstan and in the financial sector-HSBC Kazakhstan, BRK, Kazkom, BTA. In 2008-10 Headed TRK Shahar (Muzkanal Hit-TV, Energy radio station
How the reputation works, or why bad news spread better than good
What is the formula for calculating reputation
A successful career, a successful business and a happy life - it all starts with a reputation. People with a bad reputation are not hired, they are not conducted with them, they are not respected and avoided in every possible way. Companies with a bad reputation lose customers and profitable contracts. Today, more and more corporations are thinking about reputation, realizing how Alfred Nobel said that “a good reputation is more important than a pure shirt. You can wash your shirt, reputation - never. ”
Kuat Dombai, a well-known PR manager, diplomat and leader of the media industry of Kazakhstan, considers reputation as a key asset that each employee of the company owns, which means that he is responsible for him. The book will help to understand how to calculate the financial equivalent of corporate reputation and thereby increase sales without unnecessary advertising costs.
“Reputation management as financial capital” is a real roadmap necessary for successful and effective management of PR communications. It will be useful for novice specialists, and for those who would like to use the advantages of PR tools in building a sustainable reputation of their company-key capital in attracting new customers and competitive advantages in the XXI century economy.
The personnel diplomat of the Ministry of Foreign Affairs of the Republic of Kazakhstan, has many years of experience in corporate communications in the oil and gas companies-KRO, in the telecom-oblast-GSM Kazakhstan and in the financial sector-HSBC Kazakhstan, BRK, Kazkom, BTA. In 2008-10 Headed TRK Shahar (Muzkanal Hit-TV, Energy radio station
Author:
Author:Домбай Куат
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-206-00174-7
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