Emotional sales
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The client makes a decision to buy at the level of sensations, emotions, rational arguments play a secondary role for him. But is it possible to “grab” these emotions of the buyer, to “climb” to him and understand what drives them? And how to build sales on this? How to find not ordinary reasonable arguments that sellers are used to bringing, but buyers - listen, but characterize the invisible advantages of the goods, accessible only at the emotional level?
You can do this by mastering the methodology of emotional sales, i.e. It should be sold by appealing mainly to the sphere of emotional perception of the client. In an affordable form, using vivid and visual examples, the author sets out the methodology for converting a classic model of sales into sale emotional. For each stage of communication with the client, two or three specific techniques are described, which have proven themselves in practice
You can do this by mastering the methodology of emotional sales, i.e. It should be sold by appealing mainly to the sphere of emotional perception of the client. In an affordable form, using vivid and visual examples, the author sets out the methodology for converting a classic model of sales into sale emotional. For each stage of communication with the client, two or three specific techniques are described, which have proven themselves in practice
Author:
Author:Valeria Gusarova, Christina Ptuha
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Marketing
ISBN:
ISBN:978-5-9614-6580-8
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