Effective sale of advertising on the Internet, press, television and radio. Teaching and practical guide

The book discusses the main points of technologies for sales of advertising services on the Internet, press, on television and radio. The author explains in detail and popularly what and how to make an advertising agent (manager) in order to succeed in sales of advertising capabilities.
Which sales strategy is better?
How to develop a proposal that cannot be abandoned?
How to succeed in negotiations?
How to hold a client?
How to behave in non -standard situations?
as well as much and much more ...
The book is designed both in the agents and managers operating in the advertising market, and on those who only plan to engage in advertising sales. In addition, the book is of interest to students and teachers of disciplines related to advertising activities