Effective or dead. 48 rules of anti -crisis management

About the book
48 anti -crisis instruments from the best Audi manager in Europe and the author of the bestseller "CEO of Director Vladimir Mozhenkov.

Crisis is an opportunity for business. The opportunity to survive, overtake others and become stronger or ... die. This book is for those whose choice is to survive and succeed.

Behind Vladimir Mozhenkov is nine economic turbulence, having gone through which he not only saved the business, managed to restore pre -crisis indicators, but also brought the company to a new level, leaving his competitors. In his book, he shares managerial life hacks and tricks that helped him succeed in conditions of total instability. They can be applied at any time and in any industry.

After reading his book you will learn:

How the strategies of the dead, just surviving and successful companies differ,

without any personal qualities, the manager cannot do in the crisis,

How to plan a budget during periods of instability,

What is it worth paying special attention to the crisis,

What points must be in the anti -crisis plan of the competent leader.

Read and act.

From the author
Economic shocks is the time to overtake. Another overtaking. And further. Because the other participants in the movement one by one go to the side of the road. The “crown-neft” is already the ninth crisis, which I ran into my 30-year career. Some of my "crises were local - for example, in the early nineties we were left completely without cash, when Tverjuniversalbank collapsed (if anyone else remembers this) Next, we went through crises both national and world. And if earlier I treated them as inevitable cataclysms that happen unpredictably in the economy - as floods or tornado, now we are entering the era when the crisis becomes total and permanent. It will become a natural environment of our existence for many years, if not forever.

Humanity comes into a series of tectonic changes and their speed is such that there will simply be no time to take a breath between the next jumps. The European Union is staggering. What will happen to the dollar is incomprehensible. Whose economy is cooler - American or Chinese? And what about the ecology? All these are instability factors - triggers of new ups and downs. Under these conditions, the concepts of "management" and "anti -crisis management" become synonyms. And if you still do not have management skills in conditions of total instability, then you can safely prepare an application for the labor exchange.

And now the most important thing. The only way to preserve in the twenties of the twenty -first century your business or at least work is new knowledge. Albert Einstein said: it is impossible to solve the problem, remaining mentally at the same level at which it appeared. In relation to today, this means that an effective manager must constantly feed his intellect with new knowledge. And here is the great saying of another of my old "friend", Confucius: "In useless knowledge without action. The action without knowledge is dangerous. " I will add from myself: during the years of crisis, inaction is especially dangerous without knowledge. The leader who does not know how to learn, in fundamentally new conditions continues to do the same thing that he did yesterday. And as the first Domino knuckle, it launches a chain reaction that destroys everything that was built earlier. A negative cash flow appears in the company, obligations are not fulfilled, employees are running, partners are no longer partners ... Buyers see that the company is dying and leaving for competitors. Curtain.

The purpose of this book is to enrich millions of leaders with new knowledge and determination to act. I am convinced: each owner or general director in the safe should lie his anti -crisis sheet. Take the database from this book - knowledge and tools - and compile your own "recipe for survival", given the specifics of your business. And take the company from the crisis to new borders.

I admit: it hurts me to see many excellent guys - owners or managers who work "from the fence to sunset", spend a huge amount of physical and mental energy and still do not succeed. Do you know such ones too?

Give them this book. For thirty years in business I have read dozens of anti -crisis management works. Many are very complex, crammed with tables, graphs and calculations. This is not my way. I am for simplicity, especially in difficult times. I wrote this book, on the principle of the easier, the better. It is not only managerial life hacks and tricks, but also life experience that can be applied at any time and in any industry.

For whom the book
For managers and managers of all levels

For anti -crisis managers

For development managers

For business owners

For everyone who is interested in the development of the company

About the author
Vladimir Mozhenkov - founder of the Auto -Spotsentr Group of Companies and "Audi Center of Taganka", the best manager of Audi in Europe to recognize the Audi AG concern, teacher in Mirbis, Skolkovo, REU named after G.V. Plekhanova, business speaker