Economics of marketing and advertising activities
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Material has been set out to solve the practical problems of organizations in the field of marketing and advertising. Practical examples from the activities of business entities are presented. Situational tasks and practical tasks are given. Glossary and test tasks are given to control residual knowledge.
The manual is focused on the formation of stable professional competencies.
For students of higher educational institutions studying in the field of training 03/38/02 Management and 42.03.01 Advertising and public relations in business, as well as university teachers, students of faculties of continuing education
The manual is focused on the formation of stable professional competencies.
For students of higher educational institutions studying in the field of training 03/38/02 Management and 42.03.01 Advertising and public relations in business, as well as university teachers, students of faculties of continuing education
Author:
Author:Schepakin Mikhail Borisovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-976-0529-8
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