Drive. What really motivates us

Quotes: “One business leader ... spoke out about motivation completely directly. When he conducts an interview when hiring, he declares to potential employees: “If you need me to motivate you, I most likely will not hire you.” “A thorough study of the impact of encouragement according to the results of 128 experiments allows us to conclude that material incentives tend to have mainly a negative impact on internal motivation,” they established. - When institutions - families, schools, companies and sports teams - focus on short -term purposes and find it necessary to control the behavior of people, they cause them significant and irreparable harm. “Try to encourage the child’s classes by mathematics, paying him for each page of solved exercises from the collection of exercises, and he will almost certainly become a more diligent student for some time, but will lose interest in mathematics for the rest of his life. Take an industrial designer who loves his work, and try to force him to work better by putting his reward depending on the success of the product, and he will almost certainly work as a maniac for some time, but in a long time his interest in his work will decrease. ”
What is the book: This is a book about motivation. About what really motivates people to outstanding results. Perhaps you thought: of course, this is money. Much money.
In the end, people work for the sake of money, and the practice “do it and I will give you b” almost a classic of management. It is amazing to hear that it is fundamentally wrong!
In his provocative bestseller, Daniel Pink convincingly proves that in the information era, the behaviorist motivation system based only on reward for achieving the result, has not only become useless, but in some cases directly harm both employees and the company. But then how to motivate staff to achieve goals and defeat competitors? It is necessary to focus on the natural desire of each person for perfection, skill and independence and hire only those people who are strong internal motivation. This is not as difficult as it may seem, and in the book you will find simple and understandable tools for building a new motivation system.
Why is the book Drive worthy of reading? Because this is the most important book about motivation written in the world in recent years. The book fundamentally changes our idea of ​​factors affecting the results of work, on motivation for work, on creativity. The author reinforces all his thoughts with more than convincing results of hundreds of psychological studies about people"s behavior. The second half of the book is very practical - the author gives many tools and methods for creating a new motivation system. This is a unique mixture of humanistic psychology and real management practice! The ratings of the bestseller Amazon and The New York Times for whom is this book for every leader who wants to raise the effectiveness of his team. For each personnel management specialist. For each independent professional.
Who is the author: Daniel Pink is the author of four international bestsellers translated into 32 languages. In 2011, he entered the rating of the 50 best business analysts in the world.
Reviews about the book: An exciting provocation! Malcolm Gladwell, author of the bestseller “turning point” and “power of instant solutions” “put aside the wallet aside and get ready to respect, involve and share the values ​​of your people. This book is on how to collect the most committed and loyal team, creating conditions for changing people, and not buying them as another production resource. ” Evgeny Dyomin, general director of SPLAT “must be read to each leader who wants to understand true motivation factors and effectively manage personnel. Many of the facts presented forced to think tightly about what needs to be changed in the motivation system in my company. Nikolai Mrochkovsky, author of business bestsellers, business head “The author’s non -standard view of the author, combined with an evidence base, will help to look at the usual schemes of staff motivation from a new angle.” Svetlana Ivanova, author of the bestseller “The Art of Personnel Selection”, partner and head of the SRC Lab Laboratory of Management Technologies “It is impossible to live a truly full-fledged life, not feeling belonging to something greater and more durable than you yourself.” Mikhai Chiksentmihai, psychologist, author of the bestseller “Stream: Psychology of Optimal Exercise” “Throughout my sports career, the main goal has always been to become a stronger athlete than I was at the moment, whether it was next week or a month or a month or a month in a year. The goal was to improve. The medal was simply the final reward for achieving this goal. Sebastian COE, two -time Olympic champion “The goals of management are usually described by such words as“ rationality ”,“ advantage ”,“ value ”,“ superiority ”,“ focus ”and“ differentiation ”. For all the importance of these concepts, they lack strength in order to inspire human hearts. Business leaders must find ways to fill prosaic business activities with deeper, impressive ideals, such as honor, though love, justice and beauty. ”
Gary Hamel, one of the 50 leading business analysts in the world, the author of many bestsellers