Do not give discounts! Modern sales techniques
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Many sales managers, especially in the B2B segment, mistakenly believe that the best argument for sale is a discount. And all their work with clients boils down to bidding at a price. For example, if the company is officially allowed sometimes to provide customers with 8 % discounts, guess, with what discount are all transactions? True, at least 8% And this is reflected in both the profit of the company and the income of the seller himself.
The book of the famous business coach Evgenia Kolotilov proposes a fundamentally different approach to the sale process, based not on reducing the price, but on creating added value for customers.
3rd edition, supplemented and processed
The book of the famous business coach Evgenia Kolotilov proposes a fundamentally different approach to the sale process, based not on reducing the price, but on creating added value for customers.
3rd edition, supplemented and processed
Author:
Author:Kolotilov Evgeny
Cover:
Cover:Cover with valves
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Practice of the best business trainers in Russia
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1451-1
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