Digital Economy. Management of E-Business and E-Commerce
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The monograph is devoted to one of the youngest and practical-oriented areas of scientific knowledge. It reveals the essence of the digital economy, the theoretical provisions and practical recommendations of the management of electronic business and e-commerce from the standpoint of transformation of business models under the influence of the evolution of digital technologies are presented.
Particular attention is paid to innovative technologies and their impact on consumer behavior, the formation of new markets, a change in the nature of companies, the nature of the competition through the prism of digital transformation, taking into account world trends and the characteristics of electronic business in Russia. The monograph is the result of the author’s long scientific work. The structure is based on the logical chain of interconnected thematic modules of the author’s course of Doctor of Economics, professor of the Department of Economics of Innovations of the Economic Department of the Moscow State University named after M.V. Lomonosova L.V. Lapidus "Management of Electronic Business and Electronic Commerce", corresponding to the curriculum of preparation of bachelors in the areas of "Economics" and "Management" at the Economic Department of Moscow State University and the program of the interfacial course of Moscow State University named after M.V. Lomonosov for students of all faculties of Moscow State University.
The monograph will be interesting to a wide circle of readers who today are in the need for systemic knowledge on the most pressing issues of the digital economy
Particular attention is paid to innovative technologies and their impact on consumer behavior, the formation of new markets, a change in the nature of companies, the nature of the competition through the prism of digital transformation, taking into account world trends and the characteristics of electronic business in Russia. The monograph is the result of the author’s long scientific work. The structure is based on the logical chain of interconnected thematic modules of the author’s course of Doctor of Economics, professor of the Department of Economics of Innovations of the Economic Department of the Moscow State University named after M.V. Lomonosova L.V. Lapidus "Management of Electronic Business and Electronic Commerce", corresponding to the curriculum of preparation of bachelors in the areas of "Economics" and "Management" at the Economic Department of Moscow State University and the program of the interfacial course of Moscow State University named after M.V. Lomonosov for students of all faculties of Moscow State University.
The monograph will be interesting to a wide circle of readers who today are in the need for systemic knowledge on the most pressing issues of the digital economy
Author:
Author:Лапидус Лариса Владимировна
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-16-013607-3
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