Digital economy. Electronic business management and e -commerce

The university course “Electronic business management and e-commerce” is devoted to one of the youngest and practical-oriented fields of scientific knowledge. The textbook reveals the essence of the digital economy, theoretical provisions and practical recommendations for managing electronic business and e-commerce from the standpoint of transformation of business models under the influence of the evolution of digital technologies are disclosed. Particular attention is paid to innovative technologies and their impact on consumer behavior, the formation of new markets and a change in the nature of companies, the nature of the competition, taking into account the world trends of the digital economy and the characteristics of the conduct of electronic business in Russia. Fell the requirements of the Federal State Educational Standard of Higher Education of the latest generation. For students of higher educational institutions studying in the areas of training Economics and Management