Digital business transformation. Changing a business model to organize a new generation
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Here is the methodology for creating digital business models, which was tested by hundreds of managers around the world. Based on the data center for information technology research at the Sloon Management School at the Massachusetts Institute of Technology, the authors came to the conclusion that digitalization forces the company to move from the chains of creating the added value to ecosystems and to achieve a deeper understanding of the needs of end consumers. In the book you will find six questions, answering which, determine where your company is in the digital world. The book will help make a plan and move on to a more profitable digital business model
Author:
Author:Vile P.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Series:
Series:-
ISBN:
ISBN:978-5-5-9614-2184-2
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