Digital advantage. The art of competing in the era of artificial intelligence
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What is happening today in business is akin to the industrial revolution of the early 19th century. Two hundred years ago, companies that failed to move from manual labor to the machine were crushed by more quick competitors. Now the business was faced with a similar choice: change or die. Introduce artificial intelligence or give up positions. This book is a full -fledged guide for digitalizing companies at various levels. Marco Yansiti and Karim Lahani, MBA Harvard Business MBA professors, conducted a large -scale study at more than 350 enterprises, including Amazon, Netflix, Walmart, Fidelity. On a large number of cases, the authors explain how artificial intelligence changes the concept of the company, becomes the main weapon in competition, in a matter of months it turns a modest startup into market leaders, and imposes new demands on leaders
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-112083-2
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