Development of value offers
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Any business model is based on a value offer that describes the advantages that your goods and services give the consumer. The new tool, developed by the authors of this book, is a template of a value proposal, will allow you to consider all aspects of the complex process of developing and testing new products and come to the offer that will bring your business to the market leaders. The book provides a huge number of examples of the development and analysis of value offers from the best world companies, which makes it an extremely practical tool for business from any sphere.
The book is addressed to entrepreneurs and managers who want to hold their hand on the pulse of the consumer market and react to its changes sensitively
The book is addressed to entrepreneurs and managers who want to hold their hand on the pulse of the consumer market and react to its changes sensitively
Author:
Author:Bernard Grega Pignin IV, Ostvalder Alexander
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Models of management of leading corporations
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-6747-5
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