Development of marketing of the service sector in a digital environment. Theory and methodology
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The presented monograph reveals the features and trends of the development of marketing of the service sector and is of interest both in scientific and practically. The monograph consists of three sections. The first chapter presents the theory and methodology of the development of marketing in the field of services, where the theoretical and conceptual foundations of marketing and the current trends of its development are revealed. The second chapter summarizes the issues of organizing marketing in the main sectors and areas of activity: key competencies and marketing functions are reflected, algorithms for the formation of operational and strategic marketing strategies are described, and examples of their effective use are given. The third chapter discusses the features of sports marketing. The theoretical provisions and conceptual foundations presented in monographs correspond to the modern scientific marketing paradigm.
The monograph is clearly and properly illustrated. And the text is characterized by reliability, specificity, validity, sequence, systematic, accuracy, and connectedness of the presentation. This monograph can be used to prepare
students of higher educational institutions (bachelors, masters, graduate students) studying in the areas "Economics and Management at the Enterprise (by industry)" and "Management". The student will be able to effectively use work for independent training
The monograph is clearly and properly illustrated. And the text is characterized by reliability, specificity, validity, sequence, systematic, accuracy, and connectedness of the presentation. This monograph can be used to prepare
students of higher educational institutions (bachelors, masters, graduate students) studying in the areas "Economics and Management at the Enterprise (by industry)" and "Management". The student will be able to effectively use work for independent training
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-00172-236-6
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