Design thinking. A way to change the world. Innovation in social projects
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The design method allows you to organize the work of the team so that immersed in the needs of customers and other stakeholders, to find simple and useful solutions.
This book was written by teachers of the Colombian University Business School in New York, and talks about how to use design thinking in non-profit, social projects.
The design method begins with anthropocentricity - with the interests of real people. It is focused on opportunities - what if everything is possible? In the process of design thinking, numerous options for solving the problem are born, a whole portfolio of ideas is obtained, and several cycles of experiments are organized to test these ideas. The authors explain not only the theory, they show how to do it - draw a plan and go to it to the goal.
The entire second part of the book is devoted to the analysis of cases - the stories of organizations in the United States that implement projects in the field of healthcare, agriculture, transport, social services and security
This book was written by teachers of the Colombian University Business School in New York, and talks about how to use design thinking in non-profit, social projects.
The design method begins with anthropocentricity - with the interests of real people. It is focused on opportunities - what if everything is possible? In the process of design thinking, numerous options for solving the problem are born, a whole portfolio of ideas is obtained, and several cycles of experiments are organized to test these ideas. The authors explain not only the theory, they show how to do it - draw a plan and go to it to the goal.
The entire second part of the book is devoted to the analysis of cases - the stories of organizations in the United States that implement projects in the field of healthcare, agriculture, transport, social services and security
Author:
Author:Лидтка Джин
Cover:
Cover:Cover with valves
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-6040184-8-4
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