Customers for life

Karl Sewell is a successful businessman who managed to raise sales to unprecedented heights thanks to the attracting and retention of customers.
His book is a practical guide for working with clients (and along with the organization of the enterprise, marketing and merchandising) Sewell recommends everyone to bet on regular customers, since the mood for one -time sales makes the business unstable. And he convincingly proves: in order to hold the client, it is necessary to reconsider your views not only on service as such, but also on organizing work, wages, cleanliness of the premises, landscape design and many other little things.
The book will be useful both to those who are just starting their business and those who are looking for ways to further expand it