Customer Experience Management. Tutorial
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The training manual summarizes the main trends of the theory and practice of managing client experience. The process of forming a modern understanding of the consumer path is described. Particular attention is paid to the mission of the client’s route as a method of diagnosis and quick identification of the company"s problems.
The textbook is intended for university students, it will be useful to the heads of organizations and specialists engaged in the management of client experience
The textbook is intended for university students, it will be useful to the heads of organizations and specialists engaged in the management of client experience
Author:
Author:Natalya Petrovna Rebrova
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-00172-336-3
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