Culture, competition, profit. Monograph

The work is devoted to the consideration of issues of the relationship of corporate culture, competitiveness and profitability of a commercial company. Theses are substantiated that in modern conditions the culture of the organization becomes the main factor in ensuring long -term high competitiveness, and its role will only increase. A company that wants to successfully compete in the market should be based on a number of general basic principles: "team", "quality", "attention to employees", "ethics", "attention to customers", "constant improvement".
A number of problems of management of the company are considered, the optimal solution of which is impossible without taking into account the phenomenon of corporate culture.
For entrepreneurs, managers, staff of personnel services. It will be useful to students in the direction of "Management"