Crystallization of public opinion
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How does the information campaign differ from propaganda? Exclusively point of view. If we believe in something-this is an information campaign, if we do not believe-propaganda. Edward Bernis"s book "Crystallization of public opinion" is his first work dedicated to PR. Written in 1923, it became a classic of PR management and to this day is in great demand among consultants around the world. The book discusses the leverage of public opinion management, the psychology of the crowd and examples of campaigns conducted by specialists of the largest American corporations. Having studied the ideas of Bereneis, you can more precisely evaluate the effectiveness of modern marketing techniques
Author:
Author:Bereneis Edward
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:newspaper
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1781-9
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