Creative selection. How the best apple products were created during Steve Jobs
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Hundreds of millions of people use Apple products daily. Several thousand specialists work in the California office of the company. But only a small group of people was at the origins of the creation of the famous Apple software. Ken Kosinda is the chief engineer of the iPhone software, who worked in the "Golden Age" of the company along with Steve Jobs. If Apple has some kind of magic inherent in it, then this is her software, and Ken Kosinda will tell how the most important software products in the history of the company were created.
Ken Kosinda is a leading specialist in the development of Apple software in the gold era of Steve Jobs. He invites you to look at the creative process in
companies with the gaze of an insider. For fifteen years he was at the forefront, experimented with new concepts of the user interface and
I developed a powerful and at the same time easy to use software for iPhone, iPad and Safari.
You will learn how the Apple business model arranges, how the development process is organized, and also derive the formula for successful software in Apple style.
- How did Steve Jobs prepare for his famous presentations?
- What other names did the Safari browser have?
- What happened behind closed doors at the presentations of demo versions and Apple development?
The book will be useful to managers, developers and everyone who wants to learn more about the internal cuisine of one of the most successful companies in the world
Ken Kosinda is a leading specialist in the development of Apple software in the gold era of Steve Jobs. He invites you to look at the creative process in
companies with the gaze of an insider. For fifteen years he was at the forefront, experimented with new concepts of the user interface and
I developed a powerful and at the same time easy to use software for iPhone, iPad and Safari.
You will learn how the Apple business model arranges, how the development process is organized, and also derive the formula for successful software in Apple style.
- How did Steve Jobs prepare for his famous presentations?
- What other names did the Safari browser have?
- What happened behind closed doors at the presentations of demo versions and Apple development?
The book will be useful to managers, developers and everyone who wants to learn more about the internal cuisine of one of the most successful companies in the world
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: digital empires
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-104646-0
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