Creative creation. Systematic approach to innovation in large companies
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Frequent innovations are usually not expected from large companies, since as they grow, they become inertial and bureaucratic. It seems that only startups are capable of changes, and the only way for large businesses to stay on horseback is to buy active and innovative new players.
Gary Pisano claims that this is not the only possible scenario. The growth of the company does not necessarily mean the end of its innovative era, and the scale of the business may be an advantage.
Of course, serious work will be required, new strategies and approaches will be needed, not the same as in small business. This is what Pisano tells about this: about management methods that will allow any companies to maintain innovative potential.
Large, long-existing companies were not only unable to lead any revolutionary process, but often could not even respond to attacks from the new market players. Their organizational models were inertial and bureaucratic, with low risk tolerance.
I wrote & amp,#171, creative creation & amp,#187, for thoughtful practitioners looking for reasonable principles and approaches so that they can find their path that is most suitable for their organizations. There are innovations and will always be a complex process. I hope this book will inspire and prepare you to lead it.
Innovations give an impetus for growth, growth in definition leads to an increase in the scale of the company, but the scale seriously complicates the innovative process. Worse, the need for innovation continues to grow, and competition is a stimulating factor here. Your current rivals and new market participants ultimately copy your achievements or come up with something even better. The stronger you succeed in innovation, the more you need them, but the task is becoming more and more difficult.
Innovation is difficult, especially for large companies. But without them, stagnation awaits you, and over time you will certainly go around younger competitors. Gary Pisano tells how the company can continue to change, regardless of its size.
For owners, managers and top managers of large companies.
Awards and prizes
The best business book of the month according to the Financial Times
Gary Pisano claims that this is not the only possible scenario. The growth of the company does not necessarily mean the end of its innovative era, and the scale of the business may be an advantage.
Of course, serious work will be required, new strategies and approaches will be needed, not the same as in small business. This is what Pisano tells about this: about management methods that will allow any companies to maintain innovative potential.
Large, long-existing companies were not only unable to lead any revolutionary process, but often could not even respond to attacks from the new market players. Their organizational models were inertial and bureaucratic, with low risk tolerance.
I wrote & amp,#171, creative creation & amp,#187, for thoughtful practitioners looking for reasonable principles and approaches so that they can find their path that is most suitable for their organizations. There are innovations and will always be a complex process. I hope this book will inspire and prepare you to lead it.
Innovations give an impetus for growth, growth in definition leads to an increase in the scale of the company, but the scale seriously complicates the innovative process. Worse, the need for innovation continues to grow, and competition is a stimulating factor here. Your current rivals and new market participants ultimately copy your achievements or come up with something even better. The stronger you succeed in innovation, the more you need them, but the task is becoming more and more difficult.
Innovation is difficult, especially for large companies. But without them, stagnation awaits you, and over time you will certainly go around younger competitors. Gary Pisano tells how the company can continue to change, regardless of its size.
For owners, managers and top managers of large companies.
Awards and prizes
The best business book of the month according to the Financial Times
Author:
Author:Pisano G.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9614-3141-4
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