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Creative by the rules. From idea to finished business

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Author:Tina Silig
Cover:Hard
Category:Business & Money
ISBN:978-5-00117-856-9
Dimensions: 145x15x215cm
About the book
Author of world bestsellers and professor at the University of Stanford Tina Silig in the last fifteen years, has been teaching students to creatively develop entrepreneurial thinking. In her book, she shares knowledge and life experience, gives inspirational examples and gives practical recommendations on how to turn dreams into reality.

Readers learn about the four stages of the inventive cycle:

Imagination (the ability to imagine things that do not yet exist),

creativity (application of imagination to solve problems),

Innovations (the use of creativity to develop unique solutions),

Entrepreneurship (the introduction of innovation into life, which contributes to the awakening of creative imagination in other people).

Consistently moving from one stage to another, you can come up with an attractive idea and, based on it, create something more complex, interesting and significant.

From the author
The purpose of my book is to bring together what we know about creativity and entrepreneurship in order to give these skills clear definitions, teach them, master them and put into practice a strictly established and reproducible way. Innovative thinking and entrepreneurship are powerful tools for organizing the activities of individual individuals, teams, companies and entire communities. Thanks to these tools, we gain independence and expand the possibilities for self -realization, stimulate organizational changes and prepare ourselves to solve the pressing problems facing the whole world.

We extremely need an additional methodology to learn how to reveal creative potential, develop innovative thinking and entrepreneurial abilities. Below I propose my definitions of these concepts and show the connection between them to transition from imagination to entrepreneurship. I called this concept an inventive cycle.

Thanks to the unambiguous definitions of concepts, creativity, innovation and entrepreneurship, as well as taxonomy illustrating their relationship, the concept of the inventive cycle allows us to clearly identify the path from inspiration to the implementation of the idea. Understanding the essence of the inventive cycle and improving the attitudes and actions necessary to stimulate innovation and implement them, you will gain more opportunities for creativity, be able to challenge more established stereotypes, you can generate unique solutions and bring more ideas to successful implementation. These tools will help you pave the way to the life that you dream of.

About the author
Tina Silig - Doctor of Sciences in the field of neurology, professor of the Department of Science and Engineering of the Stanford School of Engineering and CEO of the Stanford program of technological enterprises. The author of world bestsellers "Why no one told me this at 20?" And "Rupture of the template. How to find and embody breakthrough ideas. " In 2009, she was awarded the prestigious prize of Gordon of the US National Engineering Academy for innovative work in engineering education
Author:
Author:Tina Silig
Cover:
Cover:Hard
Category:
  • Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Myth. Business
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00117-856-9

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