Create a personal brand. How to find opportunities, develop and stand out
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Jurgen Salenbacher explores the work of leading theorists in the field of business culture and explains how branding methods can help us develop creative thinking. This book is a unique resource for creative minds, entrepreneurs and teams, and can also be used by everyone who is faced with important life decisions.
You will learn how to wake your creative abilities in order to come up with business ideas. A separate chapter is devoted to the development of personality: it presents methods and tasks to determine your potential, vision and mission, as well as your goals and objectives, all this is in a value -oriented way.
In the chapter on branding, the structure is given how to build visual identity online and offline. At the end of the book, a manifesto of personal creative branding is presented, as well as a list of books from Salenbacher. Personal creative branding will give you creative leadership. If you combine creative thinking with your knowledge and experience, if you are structured
You will learn how to wake your creative abilities in order to come up with business ideas. A separate chapter is devoted to the development of personality: it presents methods and tasks to determine your potential, vision and mission, as well as your goals and objectives, all this is in a value -oriented way.
In the chapter on branding, the structure is given how to build visual identity online and offline. At the end of the book, a manifesto of personal creative branding is presented, as well as a list of books from Salenbacher. Personal creative branding will give you creative leadership. If you combine creative thinking with your knowledge and experience, if you are structured
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00169-898-2
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