Courtier for the masses. The story of Ivy Lee, who taught the global elite to listen to people
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In his book, a professor of journalism R.E. Haibert tells the history of the pioneer life in the field of public relations Ivy Ledbetter Lee, one of the most influential people of his time, which unfolds against the background of turning point in the history of the United States.
The industrial revolution of the second half of the XIX century. naturally caused a crisis in American society. Lee understood that in these difficult times to different social groups, more than ever, the openness of information and the ability to hear each other were needed. Therefore, he devoted most of his life to the formation of social responsibility in society, resolving conflicts and public diplomacy long before these concepts appeared.
The book is addressed to specialists in the field of public relations, journalists, corporate leaders, businessmen, politicians and lawyers, as well as everyone who is interested in history and study of PR technologies
The industrial revolution of the second half of the XIX century. naturally caused a crisis in American society. Lee understood that in these difficult times to different social groups, more than ever, the openness of information and the ability to hear each other were needed. Therefore, he devoted most of his life to the formation of social responsibility in society, resolving conflicts and public diplomacy long before these concepts appeared.
The book is addressed to specialists in the field of public relations, journalists, corporate leaders, businessmen, politicians and lawyers, as well as everyone who is interested in history and study of PR technologies
Author:
Author:Хайберт Р.Э.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-206-00058-0
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