Corporate startup: How to create an ecosystem of innovation in a large company
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In order to successfully develop, the company must be innovative, creative and customer -oriented. If you are a breakthrough startup, it usually turns out easily. But how to be mature organizations? How to make a large company as innovative as a small startup? The thing is that in a large company the process of innovation is supported with other mechanisms than in the startup.
The book “Corporate Startup” proposes a detailed action plan, guided by which any company will be able to start the transformation process. The authors talk about a proven methodology for creating an innovative ecosystem using the principles of a lean startup, building business models, developing consumers and design thinking
The book “Corporate Startup” proposes a detailed action plan, guided by which any company will be able to start the transformation process. The authors talk about a proven methodology for creating an innovative ecosystem using the principles of a lean startup, building business models, developing consumers and design thinking
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-3638-9
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