Corporate culture. The decisive strategic asset of an enterprise

Before readers is a book that became the result of joint work of world-class specialists in the field of corporate culture research, famous business analysts, consultants and the luminaries of entrepreneurial theory of the 21st century. The authors of the book, Honored Professor Eric Flambolts and Dr. Ivonn Randle are the founders of Management Systems Consulting Corporation, leading specialists of the Anderson Higher School at the University of California at Los Angeles. The authors set out their five -component (client / personnel / standards of functioning / innovation and changes / processes) accessible to a wide reader in many examples, the model of what they consider at the same time as a skeleton and “fiery motor” of any corporate culture counting on the financial success of the enterprise. The material of the book is based on many years of successful experience of the authors with the world market players, among their past and current customers, companies such as IBM, Starbucks, PowerBar, Movenpick, Disney, Baskin Robbins, Johnson & Johnson, New World Entertainment, Fedex, N. Ike, Colgate Palmolive, Forbes, General Motors, Pepsico, Hyatt Corporation, Borg Warner, Reuters. The book is recommended to the leaders of companies, top managers, business trainers, consultants and analysts, teachers and students of business schools and MBA programs, as well as everyone who is interested in stories and success theory in the global economy of our days