Copywriting. Simple recipes for selling texts
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The updated third edition of the popular book will help to understand the technology of influence and the method of sales in the field of written communication, because it is precisely in it that there are a large number of problems that many companies and sales departments are experiencing in the first place.
You will learn how to facilitate communications with customers and target audiences, significantly improve the results of work, increase sales and increase conversion. And the understanding of the most important principles of writing selling texts will help not only in work, but also in life.
The author examines in detail the structure of the main texts, analyzes the typical errors of the compilers, gives the basic rules for writing effective documents. You will also find a unique set of techniques that, if necessary, will help enhance the effect, and therefore significantly improve the results, increase sales, increase conversion.
The publication is addressed to sales managers, marketing specialists, advertising and PR, sociologists and managers - everyone who, by the family of their activities, has to face the writing of selling texts
You will learn how to facilitate communications with customers and target audiences, significantly improve the results of work, increase sales and increase conversion. And the understanding of the most important principles of writing selling texts will help not only in work, but also in life.
The author examines in detail the structure of the main texts, analyzes the typical errors of the compilers, gives the basic rules for writing effective documents. You will also find a unique set of techniques that, if necessary, will help enhance the effect, and therefore significantly improve the results, increase sales, increase conversion.
The publication is addressed to sales managers, marketing specialists, advertising and PR, sociologists and managers - everyone who, by the family of their activities, has to face the writing of selling texts
Author:
Author:Асланов Т. А.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-2294-3
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