Copywriting. How not to eat a dog. We create texts that sell

This book is a set of techniques, techniques and secrets for writing selling texts (texts for sites, printing, commercial offers and other advertising purposes) Each chapter contains advice or technique ready for use - for example, how to write an effective title for the text. The reader opens the book on the desired page, selects the advice or secret he needs and introduces it. All the material of the publication is built on the successful personal experience of the author and his customers. There is no theory, there are no complex systems and abstruse formulas - only a practice consisting of selected techniques for writing advertising texts.
It is strongly recommended by copywriters, neumer, marketers, advertising specialists and PR, owners of small and medium -sized businesses