Cool brands should be hot. Fresh market advancement guide
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Based on an interview with marketing managers, such successful brands as BBC, Converse, Coca-Cola, Ebay and MasterCard, as well as research on H&M, MTV and Diesel strategies, authors reveal the secret of a successful brand. You will learn how to make your product recognizable, increase sales and meet the requirements of each generation of consumers
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Business. The best world experience
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-098388-9
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