Contagious. Psychology of sundress radio
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What is this book about
What makes things popular?
If you said advertising, think again. People do not listen to advertising, they listen to the opinions of other people. But why are we talking about some products and ideas more than others? Why do some stories and rumors spread like a fire? And what does the content do viral in the network?
Professor of the Warnian Business School, Jona Berger devoted many years to find answers to these questions. In this book, based on his extensive research, he shares with us the scientific substantiation of the phenomenon of the mouth.
For whom this book
If you were always interested in why certain stories or videos become viral, in this book you will not only find the answer, but also learn how to use these principles to create contagious content. The author offers a set of specific applied methods for creating messages or advertising, which people willingly will share with each other.
Whatever you do, this book will help you make you talk about your product or idea.
5th edition
What makes things popular?
If you said advertising, think again. People do not listen to advertising, they listen to the opinions of other people. But why are we talking about some products and ideas more than others? Why do some stories and rumors spread like a fire? And what does the content do viral in the network?
Professor of the Warnian Business School, Jona Berger devoted many years to find answers to these questions. In this book, based on his extensive research, he shares with us the scientific substantiation of the phenomenon of the mouth.
For whom this book
If you were always interested in why certain stories or videos become viral, in this book you will not only find the answer, but also learn how to use these principles to create contagious content. The author offers a set of specific applied methods for creating messages or advertising, which people willingly will share with each other.
Whatever you do, this book will help you make you talk about your product or idea.
5th edition
Author:
Author:Berger Yon
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Myth. Creative
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00169-284-3
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