Consumption of luxury brands" goods and their counterfeits
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This book opens the door to the world of luxury brands. Why are luxury brands so attractive that for the sake of them there are always those who want to sacrifice their current consumption in order to buy the goods of the brand of their dreams in the future? Or, on the contrary, why does someone, having the means, are not ready to give them for the genuine goods of the luxury brand, preferring to purchase a fake? Is the transition of young "posers possible in the future, struggling to belong to the segment of successful and rich, including through deception, giving a fake for the original, in the segment of consumers of genuine goods of luxury brands? In what cases is the consumption of luxury becomes a bad taste, and the consumer risks becoming the so -called "Parvenu"? What feelings can consumers of genuine and fake goods of luxury brands experience?
In the book, the authors made an attempt to answer these and other questions. The material is replete with practical examples, including there are references to young luxury brands from the eastern
In the book, the authors made an attempt to answer these and other questions. The material is replete with practical examples, including there are references to young luxury brands from the eastern
Author:
Author:Карапетян Тагуи Альбертовна, Очковская Марина Станиславовна
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-9765-4470-3
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