Consumer retention in the conditions of the economic crisis
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A practical manual was prepared in accordance with the work program of the course Consumer behavior. The concepts of consumer behavior and loyalty of consumers have revealed the features of the consumer demand of Russians in the conditions of the crisis, the basic rules for developing a loyalty program and evaluating its effectiveness are presented, the forms of manifestation of demonstrative consumption in modern conditions are described, the features of consumer behavior of various segments of social classes are analyzed, and mechanisms of effective work are proposed. With each market segment.
For students of economic universities, teachers, graduate students, practitioners, as well as everyone who is interested in the problems of effective work with consumers in modern market conditions
For students of economic universities, teachers, graduate students, practitioners, as well as everyone who is interested in the problems of effective work with consumers in modern market conditions
Author:
Author:Mamaeva Lyudmila Nikolaevna, Chuvakova Svetlana Gennadievna
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-04035-1
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