Complete positive. Formula for survival and prosperity of business in the changed world
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Paul Poluman - UNILEVER CEO from 2009 to 2019. Increased the income of his shareholders by 300% Under him, the company took 1st place in the world for sustainability for 11 years in a row.
Andrew Winston is a leading business consultant and one of the most read writers in the world. His books “From Green to Gold” and “Large Turn” were translated into 7 languages and sold by a circulation of more than 150,000 copies.
Capitalism broke. The principle of “profit here and now” no longer works. The authors of this book convincingly explain which mechanisms lead the “best system in the history of mankind” to inevitable collapse. And at the same time they offer an alternative formula for survival and business prosperity in a changed world. It implies a complete change in the basic values of the company, a revision of the attitude to the process of enrichment and to interaction with customers, society and the environment.
Read the book to find out:
• What has led humanity to a humanitarian and financial disaster,
• What was one of the main preachers of capitalism Milton Friedman.
• What “elephants” were raised by corporations while chasing fast profit,
• Is it possible to measure economic success not in GDP, but in gross national happiness,
• What is thinking of absolute positive,
• How to earn a business, making the world better, and why this is no longer a utopia.
“The authors of this book rightly write about the "existential crisis", threatening humanity. They offer "rebels" from business to take responsibility for changes in life for the better. - Ivan Tkachev, deputy chief editor, head of the RBC economy department.
“Complete positive” - about how to accept a challenge and turn it in favor of yourself and for many generations ahead. The book gives inspiration and conviction: in order to become an influential company capable of changing the lives of millions of people, you no longer need to choose between financial achievements and responsibility - today one is impossible without the other. ” - Valeria Plotnikova, managing partner of Strategy Partners
Andrew Winston is a leading business consultant and one of the most read writers in the world. His books “From Green to Gold” and “Large Turn” were translated into 7 languages and sold by a circulation of more than 150,000 copies.
Capitalism broke. The principle of “profit here and now” no longer works. The authors of this book convincingly explain which mechanisms lead the “best system in the history of mankind” to inevitable collapse. And at the same time they offer an alternative formula for survival and business prosperity in a changed world. It implies a complete change in the basic values of the company, a revision of the attitude to the process of enrichment and to interaction with customers, society and the environment.
Read the book to find out:
• What has led humanity to a humanitarian and financial disaster,
• What was one of the main preachers of capitalism Milton Friedman.
• What “elephants” were raised by corporations while chasing fast profit,
• Is it possible to measure economic success not in GDP, but in gross national happiness,
• What is thinking of absolute positive,
• How to earn a business, making the world better, and why this is no longer a utopia.
“The authors of this book rightly write about the "existential crisis", threatening humanity. They offer "rebels" from business to take responsibility for changes in life for the better. - Ivan Tkachev, deputy chief editor, head of the RBC economy department.
“Complete positive” - about how to accept a challenge and turn it in favor of yourself and for many generations ahead. The book gives inspiration and conviction: in order to become an influential company capable of changing the lives of millions of people, you no longer need to choose between financial achievements and responsibility - today one is impossible without the other. ” - Valeria Plotnikova, managing partner of Strategy Partners
Author:
Author:Пол Полман, Эндрю Уинстон
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-171883-1
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