Competitive strategy
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The book presents an analysis of the competitive structure of the industry, which is based on five basic market forces: intra-industry competition, threat of potential competitors, the presence of replacement products, and the market force of suppliers and consumers. The author describes in detail the structural factors that determine the intensity of competition, as well as the features of the development of the industry and the competitive strategy at various stages of industry evolution.
Based on the above analysis, the author offers models of competitive actions of companies and their leaders in order to maintain the best positions of their business. The value of the book is that it contains not only theoretical provisions that have become distributed and recognized around the world, but also numerous practical advice regarding the behavior of the company and its managers depending on specific market conditions.
The book is intended for the leaders of companies, research scientists, practical managers, teachers and students of managerial universities and specialties, as well as for a wide cool of people interested in management issues
Based on the above analysis, the author offers models of competitive actions of companies and their leaders in order to maintain the best positions of their business. The value of the book is that it contains not only theoretical provisions that have become distributed and recognized around the world, but also numerous practical advice regarding the behavior of the company and its managers depending on specific market conditions.
The book is intended for the leaders of companies, research scientists, practical managers, teachers and students of managerial universities and specialties, as well as for a wide cool of people interested in management issues
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-2956-5
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