Communicative Failures in Advertising. Educational Manual
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The training manual discusses the urgent problems of advertising communication and presents a typology of communicative failures in this area. The manual is focused on developing students" skills in medialinguistic, discourse and stylistic analysis, as well as editing and linguistic examination of advertising works of different genres. For the first edition of the book ("Communicative failures in advertising"), the author was awarded the diploma of the winner of the VIII Siberian Interregional Competition with international participation (Russia, Mongolia) "University Book-2019. Eurasian world: science, education, culture "In the nomination" The best scientific (educational) publication in journalism ".
For bachelors (training courses" Advertising and PR "," Theory of Communication "," Culture of Writing "), undergraduates (training courses" language and style of modern media", "Language and style of modern advertising", "Creation and creation and creature Editing media texts") and graduate students (training course "Medialinguistics")
2nd edition, processed
For bachelors (training courses" Advertising and PR "," Theory of Communication "," Culture of Writing "), undergraduates (training courses" language and style of modern media", "Language and style of modern advertising", "Creation and creation and creature Editing media texts") and graduate students (training course "Medialinguistics")
2nd edition, processed
Author:
Author:Высоцкая Ирина Всеволодовна
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-9765-4868-8
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