Communications for one-two-three

- Do it once! Understand the problem.
- do two! Pack message.
- do three! Direct his consumer information.
That"s the whole simple formula of communications, according to the author of the book “Communication for one-two-three”, the PR Guru Igor Pisarsky. One-two-three, one-two-three and nothing more. But how elegant, complex and graceful these are performed by professionals! ”
Neither globalization with computerization, nor the upcoming artificial intelligence, nor the pandemic and its consequences will change the universal formula of communication activity.
Alive, a brightly written book is not a textbook and not a set of cases. This is an author’s view of the communication profession as a whole, its history, present and expansion prospects