Communications for one-two-three
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- Do it once! Understand the problem.
- do two! Pack message.
- do three! Direct his consumer information.
That"s the whole simple formula of communications, according to the author of the book “Communication for one-two-three”, the PR Guru Igor Pisarsky. One-two-three, one-two-three and nothing more. But how elegant, complex and graceful these are performed by professionals! ”
Neither globalization with computerization, nor the upcoming artificial intelligence, nor the pandemic and its consequences will change the universal formula of communication activity.
Alive, a brightly written book is not a textbook and not a set of cases. This is an author’s view of the communication profession as a whole, its history, present and expansion prospects
- do two! Pack message.
- do three! Direct his consumer information.
That"s the whole simple formula of communications, according to the author of the book “Communication for one-two-three”, the PR Guru Igor Pisarsky. One-two-three, one-two-three and nothing more. But how elegant, complex and graceful these are performed by professionals! ”
Neither globalization with computerization, nor the upcoming artificial intelligence, nor the pandemic and its consequences will change the universal formula of communication activity.
Alive, a brightly written book is not a textbook and not a set of cases. This is an author’s view of the communication profession as a whole, its history, present and expansion prospects
Author:
Author:Pisarsky Igor Vladimirovich
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Business Legends
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-17-133938-8
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