Commodity policy of the organization. Textbook for universities. Third -generation standard

The textbook “Product policy of the organization” today is the first full, textbook publication for students of higher economic educational institutions studying under the Bacheloraga program in the field of training 38.03.06 “Trade”: Profile 38.06.02 “Marketing in trade” and 38.06.03.03 Advertising activity.
The book discusses the methodological foundations of the implementation of the commodity policy of trade organizations. Particular attention is paid to the formation of a commodity-absorption mix, an innovative policy to create new types of products, variations, elimination and market options for modifying commodity policy. The information-organizational and identification attributes of the goods are considered: types of marking, trademark, barcode, corporate identity, communication, network marketing, and service activities of trade. The issues of the role of packaging in the system of increasing sales and activating the perception of the product by the consumer are set out.
The textbook program was developed in accordance with the State Educational Standard for this academic discipline for undergraduate students studying in the direction of 38.03.06 “Trade”, profile 38.06.02 “Marketing in trade” and 38.06.03.03 “Advertising activity”