Commercial activity: a textbook for bachelors
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The textbook comprehensively and consistently sets out a wide range of relevant issues of commercial activity: the essence and content of commercial work, its development, psychology and ethics of a businessman, commercial information and its protection, the organization of economic relations with suppliers and customers of goods, the technology of commercial work on the purchase and sale of goods et al. Special sections of the textbook are devoted to exchange and auction trade, advertising and informational activities, franchising, leasing, organizing commercial work in enterprises and its effectiveness, as well as other pressing issues of commerce.
For undergraduate students studying in the areas of the training Trade and Military District, managers and employees of commercial enterprises
For undergraduate students studying in the areas of the training Trade and Military District, managers and employees of commercial enterprises
Author:
Author:Dashkov L.P., Soldova N.F.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-394-04170-9
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