commercial activity
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The textbook defines the place and role of commercial activity in the system of formation of the market of consumer goods. The constituent elements of commercial activity were disclosed: the study of the demand of the population, the formation and regulation of a commodity assortment, the management of inventories, commercial relations with suppliers and buyers, the organization of the sale of goods and the provision of services to customers, and the implementation of financial settlements between customers and sellers.
Particular attention is paid to issues of commercial information and its protection, methods of neutralizing and reducing commercial risks, characterizing the characteristics of intellectual property of commercial organizations.
The elements of commercial activity presented in the textbook were not previously stated and were not used in the past practice due to the absence of the need for this.
For students of undergraduate and graduate studies studying in the areas of the Trade, Management, Economics, graduate students and university teachers, as well as for managers and specialists of commercial organizations and enterprises
Particular attention is paid to issues of commercial information and its protection, methods of neutralizing and reducing commercial risks, characterizing the characteristics of intellectual property of commercial organizations.
The elements of commercial activity presented in the textbook were not previously stated and were not used in the past practice due to the absence of the need for this.
For students of undergraduate and graduate studies studying in the areas of the Trade, Management, Economics, graduate students and university teachers, as well as for managers and specialists of commercial organizations and enterprises
Author:
Author:Bazhenov Alexey Yuryevich, Bazhenov Yuri Konstantinovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Training publications for bachelors
ISBN:
ISBN:978-5-394-03907-2
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