Client Experience: how to bring a business to a new level
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Nowadays, when the population has less money, and the competition among companies for this money is more and more fiercely, it is very useful to understand the business how important it is for the company to form a positive client experience (Customer Experience, CX) Strategist leaders have long ceased to consider consumers simply a source of quick money: they are invested in a long-term advantage-loyalty. This book is a high -quality practical guide for managers and managers seeking to improve the quality of their interaction with customers. Customer Experience Innovation, the revolutionary method of Robert Dew, was a real breakthrough in the development of client experience. The book tells in detail and with examples about the competitive advantages of a customer -oriented approach, about how to invest in its development, how to effectively eliminate the problems that arise, how not only to understand what exactly the customers like, but also leave competitors far behind. For each stage of creating the right circuits, simple instructions are given, and all the proposed steps are illustrated by real cases of both small companies and market monsters, such as Ritz Carlton and IKEA. Particular attention is deserved by sections dedicated to online business and proper branding
Author:
Author:Cyrus Allen, Robert Dew
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-2404-1
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