Cheat sheets for bosses. Hard and honest management lessons that are best learned on someone else"s experience
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"Shoppers for the bosses" Book based on Russian, and (which seems completely incredible) successful entrepreneurial experience. The experience of large -scale production of the product to failure to closed the country"s market. An experience, the success of which cannot be explained by either the presence of a gas pipe in Novy Urengoy, or the protection of power structures. On the example of specific cases from his own practice, the author truthfully and ironically analyzes the key issues of entrepreneurship: the choice of the goal and setting tasks, the education of corporate values and the definition of marketing dominant, the development of strategy and the actions of the leader in a constantly changing and completely unfriendly external environment.
The long -term success story of the Kalina concern, which became the legendary managerial commandments of Timur Goryaev, the sincere desire of the author to help all those who decided to do their job - all this makes the book useful for all managers and top managers, but primarily for That special and very rare breed of free people - entrepreneurs
The long -term success story of the Kalina concern, which became the legendary managerial commandments of Timur Goryaev, the sincere desire of the author to help all those who decided to do their job - all this makes the book useful for all managers and top managers, but primarily for That special and very rare breed of free people - entrepreneurs
Author:
Author:Timur Goryaev
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-9614-6554-9
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