Case collection
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A case is a problematic task in which students are invited to comprehend a real professionally oriented situation. The CASE-Study method instructs the ability to listen and take into account various points of view, argue its position. Students learn to work in a team and find the most rational solution to the problem. Your attention is offered a collection of Case tasks aimed at promoting enterprises and organizations by means of complex communications (advertising, public relations, event marketing, etc), all tasks are developed on the materials of real organizations, represented by various areas of social activity (education, healthcare, service , the social environment, etc), can be used in the framework of practical classes of students of the directions “Advertising”, “Public Relations”, “Marketing”, “Management” and the like, as well as contribute to the organization and conduct of various competitions, olympiads, and conferences
Author:
Author:Козлова Ю. Б.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:9785449933362
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