Capital of reputation

Why do we need a reputation? How many reputations do we have - one or more? Can you be better than your reputation? Can it be managed? Can I sell it? How to evaluate your reputation? How to benefit from it? And how not to lose it?
To these and many other questions you will find answers in the book of Alexei Fisun "Capital of reputation". This book talks about how the phenomenon of reputation is manifested in our daily and business life and what roles it plays. What is the difference between the image of the reputation and why it is important to clearly breed these concepts. What kind of business, a good reputation helps to solve and what dangers are bad.

The book is intended both for multi-permissive business captains, reputational managers, communications specialists, business students, and for those who are interested in building their own image and reputation