Business without an MBA
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"Business without MBA" is the first book in Russia that closes the gap between dry theory and naked inspiration. Practical tips are collected here for those who are just starting or having already begun their business - trading, development or services, in the B2B or B2C segment. The most important things that will help the entrepreneur at the start are described here: finances, marketing, negotiations, client services, relations with partners and banks. All tips and situations are taken from Russian practice, on the example of Russian small business. There is no non -related theory and empty words of inspiration: only those knowledge that will help to protect and develop business in harsh Russian conditions. The authors are experts of Tinkoff Bank for Finance, Economics, Marketing and Management. These are people who help small business every day and know its problems. Editor - Maxim Ilyakhov, co -author of the bestseller "write, reduce" and "new rules of business correspondence". The book will be useful to everyone who wants to invest in business and make a profit, despite complex laws, difficult relations with partners and strict competition
"Business without MBA" is the first book in Russia that closes the gap between dry theory and naked inspiration. Practical tips are collected here for those who are just starting or having already begun their business - trading, development or services, in the B2B or B2C segment. The most important things that will help the entrepreneur at the start are described here: finances, marketing, negotiations, client services, relations with partners and banks. All tips and situations are taken from Russian practice, on the example of Russian small business. There is no non -related theory and empty words of inspiration: only those knowledge that will help to protect and develop business in harsh Russian conditions. The authors are experts of Tinkoff Bank for Finance, Economics, Marketing and Management. These are people who help small business every day and know its problems. Editor - Maxim Ilyakhov, co -author of the bestseller "write, reduce" and "new rules of business correspondence". The book will be useful to everyone who wants to invest in business and make a profit, despite complex laws, difficult relations with partners and strict competition
Author:
Author:Тиньков О., Ильяхов М.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-157658-5
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