Business strategy. How to create and bring it to life with the active participation of the team. Workshop

The book is given a step -by -step technology for developing a strategy. Having completed practical tasks, you can clearly see the path of your business from the current state (point A) to the desired (point B) on the basis of:
- understanding of their customers and their needs,
- development of the product line: goods and services,
- good knowledge of competitors,
- understanding of their advantages and uniqueness,
- awareness of trends, threats and opportunities,
- the ability to attract customers and develop relations with them,
- a realistic assessment of their resources.
You will build a strategy on the strong foundation of the mission and values. You will understand how the organization’s strategy is related to its architecture: business processes, organizational structures, etc. You can develop the culture of the company on the basis of its strategy, as well as rely on the characteristics of culture with the development of strategy. The author shows how to bring a strategy in life so that it does not remain only on paper. Much attention is paid to the involvement of the team in business development.
The book is written in a simple, affordable language. It is based on experience with managerial teams in various sectors: development and construction, all kinds of production, services, trade, IT, engineering, etc. From holdings to medium and small businesses. Examples, schemes and drawings revive the methodology. This is a system that will be relevant decades later, and not just a set of scattered chips.
For business owners and managers. The book will also be useful to business consultants and coaches