Business planning. Tutorial
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The essence of business planning in the activities of organizations and enterprises is presented, the relationship of strategic planning and a business plan, an investment project, a business plan and a business project is shown. The role of a business plan as a tool for managing the competitiveness of the enterprise is disclosed. The content and procedure for developing a business plan are set out. The characteristic of products, goods and services provided to the consumer is given, the development of the resource support of the business plan is shown. The procedure for financing and evaluating the activities of a business plan, risk analysis in the process of business planning have been disclosed. Features of the development of a business plan for a new enterprise, the production of a new product. The final section provides the most important tools for business planning.
For students of institutions of secondary vocational education, managers, economists of enterprises and organizations
For students of institutions of secondary vocational education, managers, economists of enterprises and organizations
Author:
Author:Gorfinkel Vladimir Yakovlevich, Bobkov Leonid Vasilievich, Pladyuk Tatyana Gennadievna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Secondary Professional Education
ISBN:
ISBN:978-5-9558-0617-4
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