Business idea beyond competition. Book-generator of unique products

How does our product differ from competitive? In search of an answer to this question, we come to the idea of ​​creating a unique business idea. But the consumer always has imaginary scales "price and value" in their hands. Will he be ready to pay for our creative? The answer is yes, if the increase in value is more significant.
The book is devoted to creative thinking in marketing, where the main postulate remains an ideal understanding of the consumer. How to combine two marketing approaches: market analysis and creative thinking? Actually, the book is about this. The author offers the reader creative and analytical technologies for the birth of the ideas of new, and most importantly, demanded products