Business from scratch. Lean Startup method for quick testing of ideas and choosing a business model

Quote, we believe that processes and management are something boring and dull, and startups are dynamic and fascinating. But what is really exciting is to see how the startup achieves success and changes the world. We can - and must - make startups more often achieve success. And in this book we will talk about how to achieve this. "
Eric Fig

What about the book
About how to create a business and improve a business model. It is not so difficult to come up with an idea and then implement it. It is difficult to make the product sell, so that it “gets into the market” and launches a promoting growth spiral. After reading this book, you will become a completely new way to look at the process of implementing new ideas - whether you are a startup or the head of a long -working business. This is a real shift of the paradigm - from intuitive wandering to a clear method.
We are used to believe that startups do not obey the rules. However, the opposite is true: the creation of a startup should be subordinated to a clear method of strictly defined steps. Entrepreneurship is a special type of management. The main idea of ​​the method of economical startup developed by the author is to quickly test the ideas of new products on real consumers and constant adjustment of the business model in order to start large-scale investments only when the idea is confirmed by facts.

Why is the book worthy of reading
This is a bright and useful book for everyone who is going to start their own business. It honestly and openly tell about all aspects of transformation of oneself into an entrepreneur, traps and dangers, opportunities and omissions.
She became Amazon.com bestseller and was recognized as one of the best business books of 2011.
It is an understandable and reasoned leadership for an entrepreneur, which is much more like science than art, and should lie on the table for everyone who claims to create a startup.
The book is built on the experience of a real successful entrepreneur, the principles of a "economical startup" described in it allow you to quickly find out what is working and refusing that it does not work.
She has already collected many enthusiastic reviews and, without a doubt, will soon become a classic of management, it is she who recommend that authoritative venture investors recommend it as a mandatory reading.
Eric Rice reveals the secrets of entrepreneurship and shows that the secret of success lies not at all in magic or genius. The author offers a scientific approach that can be studied and used in practice. If you are an entrepreneur, the founder of a startup or a manager of a large corporation, this book will become your leadership on the way to new discoveries. "

Tim Brown, CEO of IDEO


in front of you is a guide to create innovation in the 21st century. The ideas set forth in this book will help to bring the following industrial revolution closer. "

Stephen Blank, teacher of Stanford University
"" Business from scratch "is a mandatory guide to action for any founder of the company. This book offers a structural and scientific approach to what is usually considered an art that does not recognize the rules. The practical methods described in it will help to avoid errors in the development of a new product, give the opportunity to strictly evaluate the first market reactions and make a decision whether it is worthwhile to move stubbornly or it is time to make a turn. In other words, a "business from scratch" will help to overcome all the difficulties that reduce the chances of success. "

Noam Wasserman, Professor Harvard Business School